Corporate and Industrial Video Training Program
The Corporate/Industrial Video Production programs are held twice a year in San Diego, California. Dates for the boot camps will be listed on the "Upcoming Events" page as they become available.
Corporate video is one of the most lucrative types of video production currently available. Businesses spend millions of dollars each year on various video production services for their companies. Video service buyers can be very demanding since, they are spending a lot of money on the production. It’s important to know how to handle each phase of the production process in order to ensure the client is satisfied and you’re able to turn a decent profit. One bad decision can turn a video project into a money-losing transaction.
This training program will cover the various aspects of corporate video from getting the business to actually operating equipment for a shoot.
Kirk Barber started his video production business in 1996. His company has produced videos for The Ken Blanchard Companies, Office Depot, NCR, Dr. Laura Foundation, ScienCentral News, University, of California-San Diego, KMYI 94.1 FM, the San Diego Union-Tribune, La Jolla Music Society, Residential Capital, and Quintiles to name a few. He has produced various types of corporate videos including seminars, trainings, and marketing videos. He has also been involved with video conferencing and image magnification for seminars. Kirk will share his secrets of how to price your services and how to get the business. By the end of the 3 days, you will have enough information to start your business and earn more than 5 times the cost of the program in YOUR first year!
The 3-day intensive training boot camp will include:
INTRODUCTION - WHAT TO EXPECT FROM THE BUSINESS
- Setting up your business
- Steps required to set up your business from recording the name to getting a license.
- Choosing a name for your business.
- Items you will need for your office.
- Choosing Equipment
- Different types of video cameras on the market and which may be the best for your needs.
- Editing systems available.
- We’ll explain the different types of microphones and the pros & cons of each.
- Other equipment you may need to purchase.
- Setting up your Equipment
- How to set up the equipment.
- Different types of connectors you’ll need to be familiar with.
- How to hook up your microphones to your camera.
- How to use the Equipment
- How to use the camera from adjusting settings to composing shots.
- When to use a tripod.
- How and when to use lighting.
- How to edit.
- Getting Experience
- How to get some “hands-on” experience.
- How to find other videographers to learn from.
- Where to find actual events you can practice on.
- Marketing and Advertising - Getting Clients
- Researching your market to find out what your competitors are doing.
- Determining what services to offer.
- How to price your services.
- Different methods of advertising and the pros and cons of each.
- Secrets to a creating a demo video that will bring you clients.
- How & where to schedule them.
- How to “break the ice” and build rapport with potential clients.
- Important questions to ask and questions to avoid.
- Determining what your customers want.
- Writing up the contract: what clauses to include to protect yourself.
- Pre-Production Planning
- What you need to know before you begin videotaping and how to prepare for it.
- What is a site survey and should you conduct one?
- How many cameras to use.
- How to locate additional camera operators when you need them.
- What questions to ask.
- Meeting the event coordinator, when applicable.
- Figuring out where to set up your equipment.
- Day of the Event - Setting Up
- What time to arrive?
- How to set up your equipment and making any necessary adjustments to your camera position/s.
- Setting up and recording audio.
- The Event
- How to videotape the event, including hands-on training with some equipment.
- How to decide what sounds to record and how to do it.
- Should you live-mix or edit the video in post?
- After the Seminar
- What next? Editing or turning the tape over.
- Editing the Video
- What you should leave in, what to take out, how to put everything together smoothly.
- What kind of music to use. Laws concerning the use of music.
- Pacing and how to incorporate interviews, when applicable.
- Editing tips and shortcuts.
- Making sure the video meets the client’s expectations.
- Should you give your client the raw footage or not.
- Who owns the rights to the video?
- Packaging and Delivering the Video
- How to make the packaging for the video look professional.
- How to design your own covers.
- Which DVD format to use.
- Should you use labels on your DVDs?
- Authored vs. unauthored DVDs.
- What about VHS copies?
- We'll also cover
- Types of possible add-on sales and how to sell them and why are they important?
- Generating referral business.
- How to handle difficult customers.
- How to talk to your customers when a problem arises.
- Bonus Topics
- What NOT to do in the corporate video business. - The biggest "no-no's" of the business from production to conducting business.
- Be careful of what you promise in your contracts and make sure you can deliver them.
- Biggest mistakes to avoid.
- Creating a professional image for your business.
- You’ll also receive
- Camera Command Training DVD.
- Advanced Broadcast Camera Techniques Vols 1 & 2 DVDs.
- Corporate Video Training Manual